Princess signs with new fitness partner

[LACruiser88]

September 12, 2022 9:00 AM EDT   Princess Cruises and Xponential Fitness, Inc. Announce Exclusive License Agreement

Princess will add Xponential's leading boutique fitness branded content across its full fleet of premium cruise ships OneSpaWorld, Princess Cruises' exclusive provider of health, wellness, and fitness at sea, will incorporate Xponential content into its programming   SANTA CLARITA, Calif., Sept. 12, 2022 /PRNewswire/ -- Princess Cruises, the world's most iconic premium cruise brand and a brand of Carnival Corporation & plc (NYSE: CCL) (LSE: CCL) (NYSE: CUK), today announced an exclusive five-year licensing agreement with Xponential Fitness, Inc. (NYSE: XPOF), the largest global franchisor of boutique fitness brands.         With this unique partnership, Princess will leverage Xponential Fitness's extensive content in concert with OneSpaWorld's unparalleled expertise in the health, wellness and fitness at sea sector to become the first major cruise line offering multiple, curated fitness brands to create uniquely customizable guest fitness experiences at sea.   Over the term of the agreement, a minimum of eight Xponential brands will be made available onboard each of Princess' 15-ship fleet, resulting in a minimum total of 120 licensed studio experiences across the Princess fleet, featuring Xponential's market-leading Club Pilates, Pure Barre, Yoga Six, CycleBar, Row House, AKT Dance, and StretchLab brands and fitness modalities to start, with more exciting Xponential Fitness offerings to come.   Xponential Fitness will work with OneSpaWorld (Nasdaq: OSW), Princess Cruises' exclusive partner for health, wellness and fitness services, to incorporate Xponential's outstanding experiences into the fitness offerings provided to Princess guests, managed by OneSpaWorld's fitness professionals and onboard staff in onboard fitness and spa facilities.   "Our goal is simply to provide the best vacation experiences in the world at the best value. Blending Xponential's unmatched boutique fitness brand portfolio with OneSpaWorld's beautifully-curated fitness program, developed over the course of our 25-year exclusive collaboration, allows us to align the most iconic brand in cruising with the best and most comprehensive offerings in the fitness industry," said John Padgett, president of Princess Cruises. "Whether at your home, your local studio, your stateroom, the ship fitness center, sports court or lido deck, our guests can engage with Pure Barre, Club Pilates, YogaSix, StretchLab, Stride or any of their favorite fitness experiences."   "This partnership will broaden the fitness experience available to the millions of guests who sail on Princess," said Danyal Ali, President of XPASS at Xponential Fitness. "Our wide variety of fitness offerings, ranging from stretching to cycling, will provide everyone, including avid Xponential members and first-timers, the opportunity to experience our brands in addition to the existing extensive suite of OneSpaWorld services offered on board. We look forward to working closely with OneSpaWorld to create extraordinary value for Princess and its guests. Clearly, the strong synergies among Princess Cruises, Xponential Fitness, and OneSpaWorld will create value for all involved in the partnership."   "We are thrilled to partner with Princess and Xponential to expand our delivery of personalized, custom Princess guest experiences at sea by incorporating the premier Xponential Fitness studio fitness brand content and its market-leading multi-modality programming into our offering," said Leonard Fluxman, CEO, President and Executive Chairman of OneSpaWorld. "Together with the Xponential Fitness team, we will design remarkable Princess-inspired fitness experiences for each Princess guest, continuing our 25-year commitment to innovate and deliver marvelous new guest experiences and memories."   In addition to the onboard Xponential brand studio classes, Princess will make Xponential Fitness' XPLUS virtual on-demand studio class subscription service available in more than 23,000 staterooms on Princess' proprietary digital content platform, OceanView. Princess guests need not be Xponential Fitness members to experience in-studio live classes and in-stateroom on-demand classes, and can continue their onboard experience post-cruise through XPASS at exclusive Princess discounted prices.   Further, Princess will integrate customized equipment packages from Xponential Fitness partners to complement its onboard boutique studios, and will also make Xponential Fitness merchandise available in onboard retail stores and on Princess' industry leading on-demand location-based services platform OceanNow.   Along with these exclusive onboard and post-cruise Xponential Fitness offerings, delivered by OneSpaWorld at sea, Princess Cruises also becomes the first Xponential Fitness corporate wellness partner through its XPASS multi-brand live studio class program and its XPLUS virtual on-demand subscription fitness programming made available at exclusive discounts to Princess Cruises' more than 30,000 employees. With this agreement, Xponential Fitness and its brands become the Official Fitness Content Partner of Princess Cruises, while Princess Cruises becomes the Official Vacation Partner of all Xponential Fitness brands.

[skynight]

Does this mean that there will  be a charge to use the fitness center, or just certain group sessions?

[CineGraphic]

Now you will have more ways to work off your cheesecake

https://www.prnewswire.com/news-releases/princess-cruises-and-xponential-fitness-inc-announce-exclusive-license-agreement-301621830.html

 

Princess will add Xponential's leading boutique fitness branded content across its full fleet of premium cruise ships

OneSpaWorld, Princess Cruises' exclusive provider of health, wellness, and fitness at sea, will incorporate Xponential content into its programming

SANTA CLARITA, Calif., Sept. 12, 2022 /PRNewswire/ -- Princess Cruises, the world's most iconic premium cruise brand and a brand of Carnival Corporation & plc ( NYSE: CCL) (LSE: CCL) ( NYSE: CUK), today announced an exclusive five-year licensing agreement with Xponential Fitness, Inc. ( NYSE: XPOF), the largest global franchisor of boutique fitness brands.

With this unique partnership, Princess will leverage Xponential Fitness's extensive content in concert with OneSpaWorld's unparalleled expertise in the health, wellness and fitness at sea sector to become the first major cruise line offering multiple, curated fitness brands to create uniquely customizable guest fitness experiences at sea. Over the term of the agreement, a minimum of eight Xponential brands will be made available onboard each of Princess' 15-ship fleet, resulting in a minimum total of 120 licensed studio experiences across the Princess fleet, featuring Xponential's market-leading Club Pilates, Pure Barre, Yoga Six, CycleBar, Row House, AKT Dance, and StretchLab brands and fitness modalities to start, with more exciting Xponential Fitness offerings to come. 

Xponential Fitness will work with OneSpaWorld ( Nasdaq: OSW), Princess Cruises' exclusive partner for health, wellness and fitness services, to incorporate Xponential's outstanding experiences into the fitness offerings provided to Princess guests, managed by OneSpaWorld's fitness professionals and onboard staff in onboard fitness and spa facilities.

"Our goal is simply to provide the best vacation experiences in the world at the best value. Blending Xponential's unmatched boutique fitness brand portfolio with OneSpaWorld's beautifully-curated fitness program, developed over the course of our 25-year exclusive collaboration, allows us to align the most iconic brand in cruising with the best and most comprehensive offerings in the fitness industry," said John Padgett, president of Princess Cruises. "Whether at your home, your local studio, your stateroom, the ship fitness center, sports court or lido deck, our guests can engage with Pure Barre, Club Pilates, YogaSix, StretchLab, Stride or any of their favorite fitness experiences."

"This partnership will broaden the fitness experience available to the millions of guests who sail on Princess," said Danyal Ali, President of XPASS at Xponential Fitness. "Our wide variety of fitness offerings, ranging from stretching to cycling, will provide everyone, including avid Xponential members and first-timers, the opportunity to experience our brands in addition to the existing extensive suite of OneSpaWorld services offered on board. We look forward to working closely with OneSpaWorld to create extraordinary value for Princess and its guests. Clearly, the strong synergies among Princess Cruises, Xponential Fitness, and OneSpaWorld will create value for all involved in the partnership."

"We are thrilled to partner with Princess and Xponential to expand our delivery of personalized, custom Princess guest experiences at sea by incorporating the premier Xponential Fitness studio fitness brand content and its market-leading multi-modality programming into our offering," said Leonard Fluxman, CEO, President and Executive Chairman of OneSpaWorld. "Together with the Xponential Fitness team, we will design remarkable Princess-inspired fitness experiences for each Princess guest, continuing our 25-year commitment to innovate and deliver marvelous new guest experiences and memories."

In addition to the onboard Xponential brand studio classes, Princess will make Xponential Fitness' XPLUS virtual on-demand studio class subscription service available in more than 23,000 staterooms on Princess' proprietary digital content platform, OceanView. Princess guests need not be Xponential Fitness members to experience in-studio live classes and in-stateroom on-demand classes, and can continue their onboard experience post-cruise through XPASS at exclusive Princess discounted prices.

Further, Princess will integrate customized equipment packages from Xponential Fitness partners to complement its onboard boutique studios, and will also make Xponential Fitness merchandise available in onboard retail stores and on Princess' industry leading on-demand location-based services platform OceanNow.

Along with these exclusive onboard and post-cruise Xponential Fitness offerings, delivered by OneSpaWorld at sea, Princess Cruises also becomes the first Xponential Fitness corporate wellness partner through its XPASS multi-brand live studio class program and its XPLUS virtual on-demand subscription fitness programming made available at exclusive discounts to Princess Cruises' more than 30,000 employees. With this agreement, Xponential Fitness and its brands become the Official Fitness Content Partner of Princess Cruises, while Princess Cruises becomes the Official Vacation Partner of all Xponential Fitness brands.

About Princess Cruises

Princess Cruises is the world's most iconic premium cruise brand operating a fleet of 15 modern cruise ships, carrying millions of guests each year to 330 destinations around the globe, including the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England, Antarctica, and World Cruises. Celebrated around the globe as the Love Boat, Princess offers the ultimate in effortless, personalized cruising featuring magnificent balconies, world-class dining, entertainment, casinos, pools, fitness centers, and spas, all elevated by the exclusive Princess Medallion. The company is part of Carnival Corporation & plc (NYSE/LSE: CCL;  NYSE:CUK). The Princess brand will be on full display this fall as The Real Love Boat joins CBS' Wednesday night primetime lineup starting Oct. 5.

About Xponential Fitness, Inc.

Xponential Fitness, Inc. ( NYSE: XPOF) is the largest global franchisor of boutique fitness brands. Through its mission to make boutique fitness accessible to everyone, the Company operates a diversified platform of ten brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, functional training and yoga. In partnership with its franchisees, Xponential Fitness offers energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 48 U.S. states and Canada, and through master franchise or international expansion agreements in 12 additional countries. Xponential Fitness' portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; CycleBar, the largest indoor cycling brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; Row House, the largest franchised indoor rowing brand in the United States; AKT, a dance-based cardio workout combining toning, interval and circuit training; YogaSix, the largest franchised yoga brand in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and the largest Barre brand in the United States; STRIDE, a treadmill-based cardio and strength training concept; Rumble, a boxing-inspired full-body workout; and BFT, a functional training and strength-based program. For more information, please visit the Company's website at xponential.com.

About OneSpaWorld

Headquartered in Nassau, Bahamas, OneSpaWorld is one of the largest health and wellness services companies in the world. OneSpaWorld's distinguished health and wellness centers offer guests a comprehensive suite of premium health, wellness, fitness and beauty services, treatments, and products currently onboard 174 cruise ships and at 51 destination resorts around the world. OneSpaWorld holds the leading market position within the cruise line industry of the historically fast-growing international leisure market and has been built upon its exceptional service standards, expansive global recruitment, training and logistics platforms, irreplicable operating infrastructure, extraordinary team and a history of service and product innovation that has enhanced its guests' personal care experiences while vacationing for over 65 years.

Forward-Looking Statements

This press release contains forward-looking statements that are based on current expectations, estimates, forecasts and projections based on management's judgment, beliefs, current trends, and anticipated performance. Forward-looking statements involve risks and uncertainties that may cause actual results to differ materially from those contained in the forward-looking statements. These factors include, but are not limited to, the timing and launch of Xponential Fitness brand studios on Princess Cruise ships, the success of studio classes onboard Princess Cruises, impact of the COVID-19 pandemic on our business and franchisees; our relationships with master franchisees and franchisees; difficulties and challenges in opening studios by franchisees or onboard Princess Cruises; the ability of franchisees to generate sufficient revenues; risks relating to expansion into international markets; loss of reputation and brand awareness; material weakness in our internal control over financial reporting; and other risks as described in our SEC filings, including our Annual Report on Form 10-K for the full year ended December 31, 2021 filed by Xponential Fitness with the SEC and other periodic reports filed with the SEC. Other unknown or unpredictable factors or underlying assumptions subsequently proving to be incorrect could cause actual results to differ materially from those in the forward-looking statements. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, level of activity, performance, or achievements. You should not place undue reliance on these forward-looking statements. All information provided in this press release is as of today's date, unless otherwise stated, and Xponential Fitness undertakes no duty to update such information, except as required under applicable law.

SOURCE Princess Cruises

[LACruiser88]

1 hour ago, skynight said:

Does this mean that there will  be a charge to use the fitness center, or just certain group sessions?

I take it to mean that there will be a cost for their classes.  This is something they have done in the past.  All the fitness center equipment should still be free to use, if not they would have a serious revolt!

[PacnGoNow]

1 hour ago, LACruiser88 said:

I take it to mean that there will be a cost for their classes.  This is something they have done in the past.  All the fitness center equipment should still be free to use, if not they would have a serious revolt!

Thanks for the heads-ups!  Another idea by JP. 

[Guest ldtr]

I expect that this means that there will be a charge for classes.  Unfortunately it might also mean that previously free classes such as Zumba, might now become additional charge classes.

[Potstech]

$$$$$$$$ 

[voljeep]

JP comes from Disney - Mickey wants all your money and an inclusive experience

[dreaminofcruisin]

It seems like a strange thing to focus on for a cruiseline that has an older average age. I 'get' they are trying to attract younger people and I am sure there are many older people who would use these services, but it certainly feels like there are other easier and perhaps cheaper things they could do. Playing more music that was written after I was born, for instance (and I am in my 60s). 

[Astro Flyer]

Based on their press release this is JP’s way of increasing paid exercise options. And to sell the Xpotential Fitness’ XPLUS subscriptions for in cabin & at home usage and to sell customized equipment packages for home and their merchandise in onboard retail stores.

 

Edited September 12, 2022 by Astro Flyer

[tonit964]

Hopefully they won't start charging to use the jogging track or walk around promenade deck. That's how I get my exercise on the cruise.

[Guest ldtr]

One  question that come to mind is will Princess will reduce the number of slot on the Entertainment and Activity staff and use those slots for employees of the new partner, like Celebrity did a few years ago when they brought on board a new spa company and some of the activities previously done by the CD staff became pay for activities by Spa employees.

[JF - retired RRT]

Lead balloon 👎

[MJC]

This is really disappointing news because a big draw for me at Princess is Zumba. Can't imagine they'll do both.

 

[fpsphil]

Sigh another "Padgett" innovation 🙄

[suzyed]

9 hours ago, voljeep said:

JP comes from Disney - Mickey wants all your money and an inclusive experience

Disney doesn't want just some of your money, they want ALL of your money!

[caribill]

My favorite part of the press release:

 

"Princess Cruises, the world's most iconic premium cruise brand"

[skynight]

I can't believe that this announcement is a positive marketing tool. Do passengers really care who is operating the fitness center? Better marketing announcement would be to just say what the fitness experience will be like in the future. What is no charge and what is offered at an extra cost. 

[suzyed]

33 minutes ago, skynight said:

I can't believe that this announcement is a positive marketing tool. Do passengers really care who is operating the fitness center? Better marketing announcement would be to just say what the fitness experience will be like in the future. What is no charge and what is offered at an extra cost. 

Too long winded announcement.  My eyes glazed over less than halfway through.   Sounds like they are trying to convince us how great this is.

[Guest ldtr]

It is to convince travel agents of how great it is, as their customers get to pay for some things that used to be free.

 

Will be interesting to hear from people on board after they implement the change on any changes.

[Astro Flyer]

This appears to be similar to Peloton…sell overpriced exercise equipment & virtual on-demand fitness programming subscriptions.

 

[Thrak]

I've never used the gym or the "fitness program" but I have made extensive use of their "fatness" program.

 

[Caribensun]

I’m an exercise gym person , but on my cruise I want to relax.
Will be interesting to see how this new program goes. 
 

[Thrak]

29 minutes ago, Sandipalms said:

I’m an exercise gym person , but on my cruise I want to relax.
Will be interesting to see how this new program goes. 
 

 

We are booked for a cruise in April of 2023 (wow.. a loooooooooong time off) with our "middle kid", his wife, and our second youngest granddaughter. They are all lean, health, and fit. (A far cry from his parents I can guarantee....) It will be their first ever cruise and I am pretty sure they will be quite pleased with the gym. My daughter in law is really excited about the cruise and has watched the ship video and other things I've sent for them to check out. I'm betting they will make use of the facilities. (They have a work out room at home. <boggle> I'm more of a "Oh, crap. It really hurts trying to get up out of this dang chair" person.)

[Colorado Coasty]

Why do I have the feeling that this will come to be known as "Fit West"?